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Educate doorstep smokers on how smoke travels back inside, exposing family members to dangerous toxins.
Smokers needed both education and form new habits.
The campaign combined impactful visuals with frontline NHS Smoking Prevention Teams, who engaged smokers during home visits.
This mix of education and commitment transformed awareness into action.
Children were given blank spaces to illustrate their understanding.
Evoking an emotional response that subtly nudged parents/carers towards forming a lasting habit.
NHS Smoking Prevention Teams, engaged smokers during home visits—encouraging them to pledge
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