Still curious.
Just a little wiser about the 99p.
Curiosity has probably shaped my career more than anything else.
As a lad, I wondered why shops charged 99p
instead of £1, or why people chose Coke over Pepsi.
These days, I understand the thinking behind the 99p and a lot more about what influences the decisions people make.
That fascination with people never left. What we notice, what we ignore, what persuades us and why we choose one thing over another.
It’s the curiosity that’s shaped 30+ years of design and creative strategy and today helps me uncover the insights, positioning and ideas that make customers choose one business over another.
Innersmile is built on that: understanding what makes people choose, then using it to give businesses a sharper, more confident story to tell.
Still curious.
Just a little wiser about the 99p.
Curiosity has probably shaped my career more than anything else.
As a lad, I wondered why shops charged 99p instead of £1, or why people chose Coke over Pepsi. These days, I understand the thinking behind the 99p and a lot more about what influences the decisions people make.
That fascination with people never left. What we notice, what we ignore, what persuades us and why we choose one thing over another.
It’s the curiosity that’s shaped
30+ years of design and creative strategy and today helps me uncover the insights, positioning and ideas that make customers choose one business over another.
Innersmile is built on that: understanding what makes people choose, then using it to give businesses a sharper, more confident story to tell.
book a chat
LET’S WORK OUT WHAT TO DO NEXT.
Give me 30 minutes.
