Hey, I'm Snoop
My design journey began in 1985—when I hand-drew the above cassette type (for my beloved tapes) and losing myself in the pages of magazines and album sleeves.
It wasn’t just the visuals that captivated me, but the way they stirred emotion, told stories, and connected people. That early spark ignited a lifelong obsession with the power of design to move hearts, minds and nudge people.
Hey,
I'm Snoop
Over time, I realised I wasn’t just drawn to design.
I was obsessed with how it shapes behaviour.
The psychology of marketing hooked me: how visuals, words, and strategy lodge in the hippocampus, where emotion meets memory and action begins.
Today, I blend that lifelong passion with strategic thinking.
Using creative storytelling and smart design to help businesses connect, influence, and drive real action.
Oh and won a few design awards along the way
AWARDS
(oh won a few design awards! too)
Some
nice
words
Jim Rothnie
Growth Director Europe & UK, McCann Worldgroup
"Anoop is a truly outstanding designer and is a rare breed who is as strong at conceptual work as he is at executional delivery. He has an amazing work ethic, is brilliant working under the pressure of a major pitch and he’s also a really decent bloke to work with.
Great talent, great work, great fun"
Ulrich Saeuberlich
Chief Executive Officer, MRM Germany
“I’ve had the pleasure to work with Anoop, he quickly understood the design task and hit the ground running, whilst adhering to our clients brand guidelines. The project involved long hours which did not phase Anoop, his smooth yet pragmatic approach made the project fun and we delivered on time, an outstanding creative talent.”
Nisha Mandalia Guy
Growth Director Europe and UK, McCann
“Anoop is very professional and his standard of work is exceptionally high.
The quality of work he produces is excellent and he always meets our expectations. When briefing Anoop on design work he asks the right questions and always meets the deadlines. He is a pleasure to work we and I could not recommend him enough.”
Frances Brooks
Senior Art Director, Unidays
"Anoop was always full of energy and had lots of ideas to take a brief in a number of creative directions. Always a team player and excited for a challenge or problem to solve”
Pat Shelley
Chief Executive Officer, Launch It
“I have commissioned work from Anoop for a number of years, from complete refurbishment of Youth Centres through to creating various branding projects. Anoop’s work is excellent and provides fresh out of the box ideas. He responds to our needs quickly and always has a great understanding of exactly what we require.
I could not recommend Anoop enough.”
Roxanne McLean
Head of Marketing, Birmingham City University
“Anoop consistently delivered creative, cost-effective and carefully considered solutions to help us communicate with a diverse range of stakeholders, from under 25s, to funders, partners and peer organisations, offering expert guidance in developing our brand and applying it to a variety of design projects.”