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NHS smoking prevention campaign gen z - visuals
NHS GEN Z SMOKING CAMPAIGN logo

Teenagers have become immune to shock tactic so how do we highlight the dangers of smoking in a way that truly resonates?

Armed with deep insights, enter the Smokescreen.

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A campaign which unlocks the powerful truths about the tobacco industry.

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This strategy pivots to reveal the hidden forces at play.

smoking prevention campaign gen z mafia inspired
NHS GEN Z SMOKING CAMPAIGN logo newspaper

By pulling back the curtain,

a narrative was crafted that empowers Gen Z to reject being pawns in a rigged game.

 

Transforming awareness into action.

NHS smoking prevention campaign gen z
NHS GEN Z SMOKING CAMPAIGN smoke screen

Exposing corruption, manipulation, and exploitation embedded in the tobacco industry, exposing the industry's deceptive tactics.

smoking prevention campaign gen z
NHS smoking prevention campaign gen z illustrations
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