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Puma brief was to establish a deep-rooted connection with the community.
Fostering long-term loyalty through meaningful engagements.
Targeting high-footfall areas, identifying the Damalota Youth Centre as the perfect venue for Puma and transforming the space with large-format graphics.
Over time the community subconsciously absorbs Puma’s identity daily, embedding it into their minds over time.
An oversized shoe box was suspended creating an immersive experience which fostered strong brand loyalty within the community.
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