Most youth centres struggle with engagement. The problem isn’t young people — it’s the environment. Discover how behavioural design can transform youth centres into inspiring spaces young people actually want to use.
In 2011, Prime Minister David Cameron visited my studio at Leicester’s LCB Depot to meet creative businesses in the Midlands. It was an unexpected moment that highlighted the role creative industries play in social communication, behavioural design, and youth engagement projects.
The design of a waiting room can influence how people think and feel before a conversation even begins. Discover how behavioural design, environment, and subtle visual cues can shape decisions long before words are spoken.