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How do we get new Freshers to the sign up and adapt the campaign globally?
To make the campaign sticky by using an on-trend bubble font with a fresh, energetic colour palette.
Fused with a graphic device making global translation adaptable across digital and OOH globally.
Effortlessly adaptable across digital and OOH globally.
Freshers became the highest-engaged campaign since 2016—delivering record impact on just 10% of the previous year’s budget.
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