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THE CHALLENGE
Customers were confused about product strengths and struggled to
find the right product across the range.
Without a clear way to compare options, purchasing decisions were slower and more likely to be abandoned altogether.
How do you help customers choose the right product from a confusing range?
THE RESULT
Sales rose 32% following the new packaging system's launch, with customers able to clearly identify product strength and more easily discover other products in the range.
Cannamedica's customers were struggling to navigate their CBD range a clearer system turned confusion into confident purchasing.
HOW WE GOT THERE
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Numbering system: applied consistently across every product, indicating strength clearly
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Colour-coding: distinguishing product types and variants at a glance
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Consistent logic: held across jars, boxes and pipette products regardless of format
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New brand language: built to make comparison and choice easier, not just prettier
THE IDEA
Rather than a cosmetic packaging refresh, the solution was a system: a clear numbering and colour-coding structure across the whole range, letting customers navigate strength and product type at a glance removing the guesswork rather than just making the shelf look better.
Screenshot of Arch's Creative live site, showing
he segmentation and positioning strategy in use.
Site design and build by Arch Creative's team.
THE IDEA
A simple system: numbering for strength, colour for type removing the guesswork instead of just refreshing the shelf.
THE CHALLENGE
Customers couldn't tell products apart by strength or type choice was slow, hard, and often abandoned.
How do you help customers choose the right product from
a confusing range?
HOW WE GOT THERE
One consistent logic applied across every product and format jars, boxes, pipettes, plus a brand language built for comparison, not decoration.
THE RESULT
Sales rose 32% following the new packaging system's launch.
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