In 1998, a graphic design Master's dissertation unexpectedly became the foundation for a real digital intervention used with young offenders. This article explores how behavioural design, interactive storytelling and youth-focused communication helped create a tool that engaged young people long before apps existed.

Traditional smoking campaigns often fail to connect with young people. Inhale This! was designed differently — using behavioural design and interactive learning to help young people explore the real effects of smoking in a way that felt engaging, memorable, and relevant to their lives.