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THE CHALLENGE
Arch was already a respected creative studio with loyal clients and strong work. But projects were completed and moved on from, rather than turned into stories, proof and future opportunities.
The challenge was to uncover what Arch really stood for and give the business a more confident position in an increasingly competitive market.
How do you help a strong creative studio find the story it wasn't telling?
THE RESULT
"Anoop devised a comprehensive strategy for our design agency which blended strong creative direction, clear objectives and scientific rationale.
The resulting approach gave us a framework which helped us build momentum and drive forward with a new business plan and vision for the future which has lead to clients and growing our team."
Joe Nixon,
Founder & Creative Director, Arch Creative
Arch Creative had the work, reputation and ambition, what it needed was a sharper strategic story to match.
HOW WE GOT THERE
The strategy became a practical growth plan (SOSTAC) and a brand system used across every touchpoint:
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Targeted sectors: Festivals, Public Sector, B2B, Leisure, Healthcare
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Positioning: insight, storytelling and strategic creativity, not just design output
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Brand system: sharper website and case studies, clearer sales stories, a more confident social voice
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Core idea: curious hunters of the truth
THE IDEA
Local agencies were leading with safe design language. More aspirational studios were talking about insight, behaviour and change and Arch had the ingredients to compete there, just no idea connecting them.
Before we could shape the strategy, we had to answer three fundamental questions
Why - Arch believes design has the power to shift thinking and inspire positive change
How - By challenging the status quo through rigour
What - Arch, agents of change
That shifted Arch from a studio that makes things to a partner that helps clients think differently and create meaningful change.
THE CHALLENGE
Arch was already a respected creative studio with loyal clients and strong work. But projects were completed and moved on from, rather than turned into stories, proof and future opportunities.
The challenge was to uncover what Arch really stood for and give the business a more confident position in an increasingly competitive market.
How do you help a strong creative studio find the story it wasn't telling?
THE RESULT
"Anoop devised a comprehensive strategy for our design agency which blended strong creative direction, clear objectives and scientific rationale.
The resulting approach gave us a framework which helped us build momentum and drive forward with a new business plan and vision for the future which has lead to clients and growing our team."
Joe Nixon,
Founder & Creative Director, Arch Creative
Arch Creative had the work, reputation and ambition, what it needed was a sharper strategic story to match.
HOW WE GOT THERE
The strategy became a practical growth plan (SOSTAC) and a brand system used across every touchpoint:
-
Targeted sectors: Festivals, Public Sector, B2B, Leisure, Healthcare
-
Positioning: insight, storytelling and strategic creativity, not just design output
-
Brand system: sharper website and case studies, clearer sales stories, a more confident social voice
-
Core idea: curious hunters of the truth
THE IDEA
Local agencies were leading with safe design language. More aspirational studios were talking about insight, behaviour and change and Arch had the ingredients to compete there, just no idea connecting them.
The Golden Circle gave the strategy its centre of gravity:
Why - Arch believes design has the power to shift thinking and inspire positive change
How - By challenging the status quo through rigour
What - Arch, agents of change
That shifted Arch from a studio that makes things to a partner that helps clients think differently and create meaningful change.
Screenshot of Arch's Creative live site, showing
the segmentation and positioning strategy in use.
Site design and build by Arch Creative's team.
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Screenshot of Arch's Creative live site, showing
the segmentation and positioning strategy in use.
Site design and build by Arch Creative's team.
Screenshot of Arch's Creative live site, showing
he segmentation and positioning strategy in use.
Site design and build by Arch Creative's team.
THE IDEA
Using the Golden Circle, Arch repositioned from a studio that makes things to a partner that helps clients think differently
and create change.
THE CHALLENGE
Arch had the work and the talent but the brand wasn't communicating the value behind it. The job was to help them show up with real confidence.
How do you help a strong creative studio find the story it wasn't telling?
HOW WE GOT THERE
A practical growth plan and
a brand system used across every touchpoint sharper positioning, sharper website,
a more confident voice.
THE RESULT
The strategy is now live on Arch's own site the exact market segmentation recommended shapes their whole site, and the studio has since grown its team.
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