Project: Young Parents Project
Client: Connexions

Background
Connexions offers young people information, guidance and advice on career opportunities. Progress is project which offers young parents free childcare whilst they learn and train.

Creative
Using real parents as the face of the campaign was paramount, we directed a photoshoot with a group of young parents with the final shots being used throughout all of the communication materials. The design is fun and colourful whilst using elements associated with children as graphic devices to enhance the engagement with young parents.