Project: Survival Kit
Client: Lincolnshire Youth Service

Background
We were commissioined to create an exciting communication tool that built up strong anticipation for a week long camping residential for 14-16 year olds.

Creative
The word camping and residential are synonymous with the word survival. We created a Survival Kit, which included items that the young people would require on the residential, including, a survival book, t-shirt, water bottle, socks, compass, clothing, map, and pen. The design was based on a military / top secret theme in every little detail, from the colours used to the choice of typefaces, this gave an authentic feel to the kit. Incorporating messages such as 'Prepare for Mission Impossible', 'Code Name...' and 'Top Secret Documents' created an added buzz to the residential. The box was custom made with the survival kit branding screen printed on to it.