Project: One Big Opportunity
Client: Connexions

Background
ESF is a 10 week programme aimed at 16-18 years olds who are not in education, employment or training (N.E.E.T), and provide them with a wide range of work experience opportunities.

Creative
Findings from the focus group lead us to create a much more a strong visual identity that clearly showed the vast range of opportunities available to them. With this in mind we directed a photoshoot in the studio, building a stage and using various props to represent the different opportunities on offer. We produced a wide range of communication materials for the project including posters, booklets, postcards, promotional give-a-aways and 6ft point of sale displays.