Project: Dads Project
Client: Connexions

Background
Connexions offers young people information, guidance and advice on career opportunities. The Dads Project's aim is to engage young unemployed fathers to fully support their role as a parent in all aspects.

Creative
Using real dads was paramount for this campaign as it gave more credibility to it, but using real people helped engage potential dads to the project. The overall creative gave the campaign a feel good factor to it and the posters were printed on a high gloss paper stock as the dads involved with the project felt they needed to be noticed and rewarded.